Consumer behaviour and marketing Essay Example | Topics and Well Written Essays - 2500 words

Consumer behaviour and marketing - Essay Example Generally, marketing to such a consumer base has to be made depending upon certain strategies. However, in an era of globalisation, serving consumers worldwide is what most marketers and producers have to do. Global consumer culture hence implies, the expansion of businesses and organisations all over the world in order to serve people belonging to different cultural backgrounds (Arnould, 2009, p. 3). Such a strategy involves a huge research to study the innate characteristics of consumers and this is where the importance of the present research lies. Outline In this era of globalisation, the concept ‘Global Consumer Culture’ has its own significance. It would not be wrong to say that the multinational organisations have to invest money as well as time to frame up strategies for each of their destination countries. Global consumer culture is a relief for them to let them think the world as a global village and a single market. However, evidences show there are a number o f obstacles resisting the spread of this concept. The segment ‘Global Consumer Culture: The Limitations of the Concept’ has discussed these points taking reference from books and journals. At the end, a conclusion has been inferred from the discussion and analysis, carried in the earlier segments. The analysis and evaluation section is primarily associated with the different kinds of consumers that the marketers have to deal with and the strategies that they adopt to handle each according to their cultural backgrounds. Global Consumer Culture: The Limitations of the Concept â€Å"Consumer culture can be defined as a social arrangement in which the relations between the [lived cultural experience of everyday life] and social resources, between meaningful [valued] ways of life and the symbolic and material resources on which they depend, is mediated through markets† (University of Wyoming, n.d., p.1). Consumer culture is a system, in which the behaviours found in t he consumption process and in all times and places it is dominated by the consumption of commercial products. This also enables the transmission of existing cultural values, norms and habitual ways of doing things from generation to generation. The consumer behaviour is largely influenced by the free personal choice in the private arena of daily lives. In this modern era, the consumer culture is no longer governed by tradition rather it is more influenced by instability in the economy. Globalisation culture positioning is a strategy, used to cover various consumer segments emerging with the global consumer culture (Warren, 2009). As the globalisation has spread its wings; companies do not bother to cross the boundaries of the countries. In such a case, global consumer culture is driven by the expansion of the organisations and its marketing principles across the globe. In theoretical terms, global culture can be described as the process wherein the global consumers would be united i n way to make this world as a single market place. As per Belk, introduction of global culture would lead to homogenisation of global consumption. Global consumer culture facilitates the same consumption behaviour of the consumers, which means that consumers in every corner would have the opportunity to eat the same food items, wear the same fashionable clothes, drive the same types of cars, watch the same television programs, stay

Nursing-introduction to personal & professional development Essay

Nursing-introduction to personal & professional development - Essay Example e simple understanding of multiplication and division, percentages, conversion of units and the handling of different ratios and proportions in medication. So, in mastering the skill of numeracy, proper learning framework and teaching is very much required for the nurses so that they can perform not only well in classrooms but also in their practical settings. Adequate guidance and support by practitioners and educators is also required for the new nurses. In United States a shocking number of patients die every year just because of severe medications errors on the part of the nurses. Institute of Medicine, a generally cited estimate, places thousands of deaths as the result of calculations and medications errors and concludes these errors the fourth leading cause of causalities in United States. Numbers are very important in medicine and drug therapy. The term numeracy skills mean the utilization and recognition of numeric data or numbers accurately and clearly. This data may be used on forms and in performing other numeric calculations. So, we can say that the use of numeric data in a proper way is very required for a professional nurse. Furthermore, it is also important to use this data effectively and competently which is only possible if a nurse learns the basic skills of numeracy. Remember, the success of any nurse always depends on the professionalism associated with the use of numeric data. As already mentioned, that nurses always require proper understanding of the numeric data. Some basic courses or entry level lessons in home nursing always include the ability to understand and learn medication calculations plus numeric data related to various tests. These calculations may be in fractions, numbers and percentages and considered as the building blocks of the career of any nurse. So, here the question arises why numeric data is so important? Actually various calculations are always required for the proper assessment of the patient. For example, if