Analysis of Story Of The Three LIttle Bears by Eleanor Mure Essay

Analysis of Story Of The Three LIttle Bears by Eleanor Mure - Essay Example After reading the short story, I could feel no gratification at all, especially since the ending is quite unusual. Unlike in most children’s stories that have a happy ending or a lesson, the significant lesson to be learned from the story is not quite clear to me, and I think this would be the case for children who would read this too. It implies punishment for people who do not respect other people’s property. For me, this would not be effective. Rewards would be more appealing in teaching children. Perhaps one of the lessons that the author tries to teach here is that of moderation. Goldilocks finds herself choosing the middle path. She likes the porridge that is not too warm nor too cold; she chooses the chair that is not too hard nor too soft; and she prefers the bed that does not have too much space above her head or below her feet. Yet, if this lesson is indeed the intention of this story, then it is not clear as no obvious rewards are given for her actions. On the contrary, punishment is implied for Goldilocks at the end of the story. It troubles me that the words â€Å"she broke her neck† were used at the end to imply punishment for her rude and disrespectful behavior. But then again, whether or not she was indeed punished is left for the reader to guess, as there was no trace of her and the bears never saw her again. I find this quite troubling, since it makes me wonder what the point of the story really is. There is no clear reward or punishment for the actions that Goldilocks did, and thus, whatever the lesson this story is supposed to teach children is not reinforced. During the course of the story, I felt a sense of hope that it would end up great. Since the bears were polite and good-natured, I was hoping that they would forgive Goldilocks for what she did. Yet when it reached the end, Goldilocks simply ran away. The story leaves the reader hanging, and not pleasantly at that. Digging deeper than just reading the short story on the book, I

Latest measle outbreak in florida Assignment Example | Topics and Well Written Essays - 250 words

Latest measle outbreak in florida - Assignment Example Approximately 93% of children in South Florida received measles vaccination when the disease was detected. Then vaccines are mostly administered to children from the age of 12 months to six years (CBS Miami, 2015). Some of the risk factors that contributed to the spread of measles include interaction with other travelers, as well as being in contact with them. Other ways in which the diseases was spread was through sneezing and coughing. When a person contracts measles, they tend to experience a running nose, sore throat, coughing, and moderate fever. The disease is mostly associated with failure to vaccinate children from the measles virus at a young age (CBS Miami, 2015). Currently, the health department in South Florida is working with the CDC, as well as other partners to identify cases of measles in the state. The state government of South Florida is urging all persons who suspect to have contracted the disease to report to the relevant authorities. In addition, South Florida and other states in the United States are conducting immunizations to prevent any cases of measles (CBS Miami,

Avivas Services Marketing Mix Marketing Essay

Avivas Services Marketing Mix Marketing Essay This report will be looking at the services which Aviva provides and how the services the business offer differ from a typical manufacturing firm. Looking at the theoretical issues of intangibility, heterogeneity, inseparability and perishability which affect the various elements of the services marketing mix of Avivas products provided to their customers. Company Introduction Aviva is the sixth-largest insurance group in the world. It has a turnover of over  £47.1 billion. Aviva provides more than 44.5 million customers with insurance, savings and investment products. They are one of Europes leading providers of Car insurance, Motor insurance, Life insurance, Home insurance, Health insurance, Travel insurance, Personal accident insurance, Pet insurance and Business insurance. Avivas main activities are the provision of general and life insurance, long-term savings products and fund management services. The group has around 36,600 employees,  £379 billion of assets under management and 43 million customers. Avivas Principal subsidiaries are: Aviva Life Pensions, investments, Life Insurance and long term savings (formerly Norwich Union) Aviva Insurance General Insurance Aviva Investors Fund Management (formerly Morley Fund Management) Aviva is ranked as one of the UKs top 10 most valuable brands in 2012 and has been voted the UKs top life, general and health insurer by insurance intermediaries. Aviva aims for superior long-term investment performance and it is UKs one of the most financially strong investment company. Aviva provides an extensive range of value-for-money, good quality products investments, retirement, protection and healthcare designed and changing to meet your needs, both now and in the future. Aviva was created by a merger of two British insurance firms, Norwich Union and CGU plc. In October 2009 the company decided to focus on its commercial insurance sector and demonstrate its commitment to brokers by launching their find a broker facility, using the British Insurance Brokers Association search engine. To help them with this endeavour, Paul Whitehouse was recruited to play the part of a successful hairdresser running three salons. The message of the campaign focused on business insurance through insurance brokers. The closing line of the campaign was Were in business to keep you in business. The Marketing Mix Marketing is the ability of an organisation to provide the right product, at the right price, via the right outlets and presented in the correct way . In addition to product, price, place and promotion, services marketing calls for three additional Ps people, processes and physical evidence. The idea of classification affecting the marketing mix often expands our understanding of the marketing mix itself. For example excluding product classifications such as tangibility, reputation, heterogeneity, inseparability, perish-ability and ownership which are associated with service, we can look at the marketing mix as simply four Ps: The product, the price, the place, and the promotion. This initial idea of a marketing mix originated in the 1960s when developed by Neil Borden in his book: The Concept of the Marketing Mix (Borden, 1965) In this article Borden lists various elements of the marketing mix for manufacturers, twelve in total, stating the list can be long or short depending on how far one wishes to go in his classification and sub-classification of the marketing procedures. From this list has derived the four Ps of the marketing mix we know today. These four Ps make up the raw product without any service factor, the actual product, where it is sold, the promotion to the target consumer and the selling price. There is arguably no evidence to show any kind of customer service in the four Ps marketing mix, can be thought of as distinctly producer-orientated. (Kotler, Armstrong, Harker, Brennan, 2009) Product Distinctions Theoretical issues of Intangibility, Heterogeneity, Inseparability and Perishability are as follows Intangibility is a unique characteristic of service which cannot be seen physically, felt, tasted or touched as physical goods are. For example when we watch a movie in the theatre, we are entertained by watching it. Entertainment is the output of the service that is delivered. Issues caused by intangibility are Lack of service inventories: Services cannot be stored as the physical goods are. Lack of patent protection: As services are intangible, they cannot be patent protected as the physical goods are. Service offered by one firm can be also offered by other company in different way. Difficulty in communicating services: Goods can be physically displayed, but whereas services are not physically shown to customers. Its hard for the companies to convince the customer to buy make the products that are offered as services. E.g. Insurance Difficulty in pricing services: Services offered by companies differ and no two services can be same as customers needs are different. Services are customised and hence tend to have fixed pricing. Heterogeneity is a unique characteristic of service that reflects the difference in the service that is provided from one customer to other customer. For example when a customer goes to a restaurant and ordered food would be different kind from the other customer and no customers experience is the same. Similarly no ones custom made jewellery looks alike as its unique to the customers requirements. Issues caused by heterogeneity Service standardization and quality control are difficult to achieve Services provided by different providers within the same location tend to be same. Mood and skills of a single provider differ from day-to-day Inseparability is a unique characteristic of service which displays the association between the people or company which provides service and the person who is engaged in receiving the service and also other customers who are indirectly or directly getting the knowledge. For example when a customer wants to take an internet connection, the sales team of the internet company need not interact face to face with the customer to give the information about the product. But whereas in a production process like Saloon, the customer has to be physically present to get his hair cut. Issues caused by inseparability Physical connection of the service provider to the service: In order to provide the service to the customer, the service provider has to be physically present and Face-to-face interaction with customers makes employees satisfaction critical when they are not able to provide proper guidance to customers. Involvement of the customer in the production processes: Customers involvement may vary according to the requirement that the customer be physically present to receive the service, i.e. for a dental service, customer has to be physically present in order to solve his or her problem related to teeth. Involvement of other customers in the production process: Customers presence is required in some service and some customers often share a common service experience and that shared experience can be negative or positive depending upon the experience the customer gets out of the service he has received. Perishability is a unique characteristic of service in which the service cannot be saved. Unused services cannot be reserved or neither can be inventoried. For example seats in a theatre can be inventoried for a period of time before the purchase of the ticket and cannot be inventoried after the show is finished. Another example of perishability is fresh meat, it can be stored for certain time period but once it sold it is completely perished. Issues caused by Perishability Matching supply and demand is a major challenge for the service provider, if there is a higher demand of service, than service providers tend to make the supply of the service maximum. When there is a higher demand, than the service provider gives optimal supply level. Avivas services marketing mix Product There is no point in developing a product or service that no one wants to buy. Companies try to find out what the customers need and then develop the right product that attracts customers. A produce is we produce. If we produce goods it means tangible product and when we produce or generate services, it means intangible service product. A product is what a seller sells and what buyer buys. Thus, Aviva provides insurance services and therefore insurance services are their products. Aviva is the leading company offering insurance services to the users. Apart from offering life insurance policies, they also offer underwriting and consulting services. When a person or an organisation buys an Insurance policy from Aviva, he buys a policy along with it the assistance and the prestige of the insurance company and the facilities of claims and compensation. It is natural that the customers expect a reasonable return for their investment and Aviva as insurance company wants to maximize their profitability. Aviva would have intangibility issue as the company can introduce new insurance scheme which would give the customer the advantage of having to take single insurance policy for the whole family. The company can protect the product brand but it cannot restrict other insurance companies to come up with similar scheme with a different name, hence there is lack of patent protection. The company provides different schemes according to the customers needs and the pricing of the insurance is not the same for every customer. Pricing A product is only worth what customers are prepared to pay for it and the price needs to be competitive. In insurance business the pricing decisions are concerned with the premium charged against the policies that a customer would take and also interest is charged for defaulting the payment of premium. The factors that Aviva uses for determining the premium rates under a life insurance plan are mortality, expense and interest. The premium rates are revised if there are any significant changes like Mortality: When deciding upon the pricing strategy the average rate of mortality is one of the main considerations that it takes in to care. Expenses: The cost of processing, commission to agents, reinsurance companies as well as registration are all incorporated into the cost of instalments, premium sum and forms the integral part of the pricing strategy. Interest: Rate of interest is one of the major factors which determine if the customers willingness to invest in insurance. Customers will not be willing to put their funds to invest in insurance if the interest rates provided by financial institutions are much greater than the perceived returns from the insurance premiums. Aviva would have intangibility issue in pricing, Aviva provides different kinds of insurances. Customers tend to choose which product they would want to opt and as insurance is not same for all the customers the price varies depending on the premium and the term that a customer is will to go for. Hence pricing the service plays a major role in Aviva. Place The place where customers buy a product must be appropriate and convenient for the customer and the product must be available in the right place at the right time. Place plays an important role at Aviva. It has branches all over the UK and also has insurance agents in order to offer the services. This helps the company to process the services to the end-user so that the gap between services that are promised and services that are offered is bridged over. Aviva also offers customers to apply for policies online. This helps the customers to get their insurance without going to the branch or to contact agent and saves customers time. Aviva would have inseparability issues, if a customer wants to take insurance he has to get in touch with the staff and get the information needed to choose the right kind of product he wants. Aviva should have more dedicated advisers to educate the customers for taking insurance and explaining the benefits of having insurance from their company . Promotion Promotion is the way a company communicates what it does and what it offers to the customers. Good promotion is necessary for a company to have better income and it also shows what advantages the customers get when they choose their services. Aviva promotes its services by advertising in television ads, radio and billboards. This helps Aviva to boost its sales. It also provides loyalty discounts to existing customers which helps the company to attract new customers by word of mouth. The company also uses direct mail and online campaigns to target new customers. Aviva also offers special promotional deals which help the company to get new customers who wish to switch from an existing insurance company. When it comes to promotion, Aviva would have heterogeneity and intangibility issues as no customer would have the same kind of policy. Insurance policy depends on various factors like age , health etc. so the company has to customise the policy according to the customer needs so that they could attract more customers. The company gives promotional offers to customers which are intangibility in nature and this makes it hard for the company to actually convince the customer to take their service as they are not physical products which a customer can feel. People Anyone who comes in contact with customers will make an impression and it might have positive or negative. It is out most important for a company to ensure that all employees who have contact with customers are properly trained and also should have right kind of people for the job. Understanding the customer better allows designing appropriate products. Aviva being a service industry and involves a high level of people interaction, Aviva makes sure that all its staff is given regular training so that they can maintain strong relationships with the customers. They have 24 hour helpline with multi-lingual staff to answer customer queries regarding them policies or any other service related issues. When it comes to people, Aviva would have perishability issue. If a customer is not happy with the service that the company is providing then he tend to look for better services that other company offers. Employees should make sure that they understand what the customer issues are and try to help them out so that they dont loose the customer. Process The process of giving a service to a customer is crucial in terms of customer satisfaction such as waiting times, the information given to customers and the way the staff helps the customers are important for a company to keep the customers happy. Customers are not interested in the detail of how the business runs. Avivas process is customer friendly. They advise customers about the products that they offer and tell the customers which product is best suited. Aviva has the reputation of speed and accuracy of payment. Their processing method is easy and convenient to the customers. The instalment schemes they provide cater to the ever growing demands of the customers. They provide different schemes to cater the demand of customers who wish to go for the service. The IT Data Warehousing system of Aviva helps the company to have a unified way to provide service large no. of customers efficiently and maintain their overheads. This helps to improve customer service levels. When it comes to process, Aviva could have issues related to inseparability, intangibility and perishability because they have to have advertise regularly about their products that they offer, new schemes that the company is giving to its existing customers as well as new customers. Service and quality control could also have adverse effect on the sales of their products. If they dont offer customers the help that they need on time, customers might feel unhappy about the service that they get which leads to switchover to a different company. Physical evidence Service cannot be experienced before it is delivered. Physical evidence given by an organisation must confirm the assumptions of the customer. As the customer cannot experience the service before buying it, but they can talk about the service with other people about the experience they have got by choosing their product. Distribution is a key determinant of success for all insurance companies. Today, the insurers have a large reach and presence throughout UK. Building a distribution network is very expensive and time consuming. Aviva provides all the information on their website so that customers can have all the information about the products and the services the company provides. Aviva has also been using remote distribution channels such as telephone and email in order to reach more customers so that they can avoid intermediaries, bring down overheads and increase profitability. Aviva offers an entire range of products including motor, home and life insurance and pensions. Conclusion The seven ps of Marketing Mix The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Taking product classification in to account when dealing with marketing of services, it expands the understanding of the original 4ps. The Insurance business deals in selling services and therefore due weightage in the formation of marketing mix for the Insurance business is needed. The marketing mix includes sub-mixes of the 7 Ps of marketing i.e. the product, its price, place, promotion, people, process physical attraction. The above mentioned 7 Ps can be used for marketing of Insurance products. The services that Aviva offers as mentioned above is affected by issues of classification of being Intangibility, Heterogeneity, Inseparability and Perishability which based on the researched information is performed well by the business. Aviva offers services which are competitive with other insurance companies on price and service support which has helped the company to be ranked as one of the UKs top 10 most valuable brands in 2012 and sixth-largest insurance group in the world. It has become one global brand with 43 million customers and has over 300 years of heritage.

Rocking Horse Winner and The Destructors Essay -- Graham Greene D.H. L

Rocking Horse Winner and The Destructors There are many differences and similarities between Graham Greene’s â€Å"The Destructors† and D.H. Lawrence’s â€Å"Rocking Horse Winner.† One general difference is that in â€Å"The Destructors† the setting is in Great Britain, after the bombing had happened during World War 1, when the buildings were destroyed. The setting of â€Å"Rocking Horse Winner† is a suburban community located on the outskirts of Baltimore, Maryland. This one distinct difference affects the entire background of each story. The setting of â€Å"The Destructors† brings mood and feeling into the story were ass the setting of â€Å"Rocking Horse Winner† is just a general setting which could be changed and would not have a significant affect on the story as a whole. One general similarity between the two stories is that they both have a young boy as the main character, but the use of this character is very different in each story. The boy in â€Å"Rocking Horse Winner† is more innocent and unknowing of the evil the world can hold, he also hasn’t reached the rebellion stage of adolescence. In the other story â€Å"The Destructors† you have â€Å"T† who comes from a high class English family but is forced into poverty by the war, but he has already begun his rebellion against what is â€Å"good.† The similarities and differences between money, class, and family values in the stories are much more significant because they have more affect on each story and on the reader. One of the key differences between â€Å"...

Rizal, My Hero

Rizal, my Hero! â€Å"A hero is a man who is afraid to run away – (English Proverb)†. Indeed, a man who has a brave heart would not choose to run away but instead give the good fight he can give. Truly, Rizal deserves to be the hero of this Country. Like what Zaide wrote â€Å"He (Rizal) was not quarrelsome by nature, but he never ran away from a fight†. Every hero has its own exemplary deeds but for me, Rizal, is one of the best Heros because of his patriotic services in his country.From his writings to his good communications with other people, foreign or Filipino, he proved to be the best man living in his time and until now. I was so amazed by his bravery that though he already knows that what he plans to do would might lose his head. I so can’t imagine that I will do such exemplary thing to my fellowmen like what Rizal did especially to Dapitan when he was an exile. I consider him my hero because I was deeply touched by his writings, through his writi ngs I was awakened by some of his noble thoughts.Though he is not revolutionary in nature he knows what to do to make this country free from Spanish tyranny and I consider that he is not imprudent because I know he already think what might happen and if that never happen he would accept it. I admire of how he handle things, somehow. Rizal is the hero of the poor Filipino that is hungry for freedom while he’s my hero because he thought me to be the best that I can be. Though he is intelligent in nature and I am not that so, I was inspired to excel in any ways that I can be as what his theme in his poem â€Å"To the Filipino Youth†, â€Å"Grow, O Timid Flower†.He is a remarkable one and I am not, but through reading and discovering more of him I learned that he did not consider himself as a very noble person but he did what he can do in this country. I learned that you don’t have to look over what you can’t do in this country but look what you can do in this country. A simple good deed to your fellow men is truly remarkable already. I may not be like him that has done many things in this country, through him if he is not a Filipino I might not know what the importance of being a Filipino Youth is.Like what he said â€Å"†¦the years of the youth should be employed in something nobler and lofty for the very reason that youth is noble and lofty†¦ † When I was a kid when my teacher asked â€Å"Who is our national hero? † , â€Å"of course, it’s Jose Rizal† but I don’t have a deeper knowledge about him. Now that I am a fully grown youth, I was able to know through his life what I must and what I can do. Rizal is an example of a noble youth. I might not be as nobler as he but using him as an example, I can also leave a legacy to my family and relative and most of all to other Filipino Youth. Without education and liberty, which are the soil and the sun of man, no reform is possible; no mea sure can give the result desired – (Indolence of the Filipinos-La Solidaridad)†. I find education really important as what he thought of it. And I would do the best that I can to excel and not just to pass and to be also exemplary in the eyes of every Filipino. Rizal is really my hero because he thought me of being a brave youth, facing challenges and make things that is most important in my very eye and would benefit my fellow men. How remarkably he is!

Mexican society Essay

Mariano Azuela’s, The Underdogs, is full of characters that represent different sections of the Mexican society at the time of the Mexican Revolution around 1910 and each responds to the war according to their own circumstances and needs. The first such character is Demetrio Macias, a peace loving Indian, representing the poor peasants. His only interest is to protect what little he has. He is drawn into the revolution when he is being hunted by the soldiers of a political leader and he has to abandon his wife and child and watch the soldiers destroy his house. Demetrio responds by putting together a band of sharpshooting bandits who are wanted for various crimes they have committed At the start, Demetrio is full of noble ideas and wants to fight for the poor while taking from the rich, something like Robin Hood. The group is focused and meets with success. However as his group grows larger it becomes more difficult to control, because with each victory comes power and with that the demands. For instance, after each successful battle they feel justified in taking all girls above twelve years of age to â€Å"service† them. As time goes on, the rebels themselves forget what they are fighting for and start taking from the rich and poor alike Luis Cervantes, is a student portraying the educated middle class. He is captured by Demetrio’s men and manages to convince them that is a deserter of Huertas’ army and was actually trying to join them. He is unhappy with the treachery, and corruption in the Huertas’ army. The unnecessary meanness of the soldiers, rape, burning of homes, looting, torture, murdering of children. 1 Luis is a young man with ideals and a vision for the future. He believes that doing away with the crooked politicians will make Mexico a better place for everyone. While he imparts his wisdom on the bandits, some of them speculate if that is indeed what they are really all about, while majority just dreams about the booty the next town will bring. Luis’ unsuccessful attempts at conveying his insight to the bandits eventually cause him to change his direction and go in search of a business venture instead. The next characters we meet in the story are two women, who symbolize the role of the fairer sex in the Mexican war. First there is Camilla, who provides services such as cooking, or caring for the wounded. Although initially she comes across as a meek person, we see eventually that she is really a strong woman who has a major role to play in Demetrio’s life. Finally, there is â€Å"War Paint. † A very jealous and bold woman, who is always ready to rob anyone in her path. She uses sex to manipulate men and get what she wants. For example, at one point in the story Demetrio is ready to take her to a hotel after drinking heavily. She challenges his manhood by saying that a real man of his standing would find the best house in town, take it over by force if necessary and spend the night there. Thus, they spend the night in one of the best houses in town, and War Paint proceeds to rob it after entertaining Demetrio. It seems to me that the only person somewhat sincere with the revolution is Demetrio. After all he is the only one not willing to run away. He stands his ground and fights for what he believes in, despite the fact that the importance and force of revolution had lost its steam, and knowing in the end that he is outnumbered and will not survive. 1Cogan, Allan . The Underdogs (Los de Abajo): A Novel of the Mexican Revolution by Mariano Azuela. Retrieved from www. mexconnect. com